ELIKYA

Executive Leadership for Global Market Integration

ELIKYA [ eh-lee-kya]

Founded in 2011 and based in Johns Creek, GA, ELIKYA Digital provides senior-level digital marketing and branding strategy for global businesses entering new markets. Our firm is led by Séverine Rigaud, a seasoned marketing leader with over 28 years of experience. Having served as a Marketing Director for multi-market organizations, Séverine brings an insider’s perspective to the complexities of brand scaling and operational efficiency.

 

Through our unique Global-to-Local Marketing Program, we help clients grasp the unique needs of their target audience and adapt their strategies to increase local market share. We move beyond simple translation to identify the critical cultural and technical variations that make or break a market launch.

 

By leveraging our founder’s experience in high-level strategic planning, we help you avoid the “Resource Trap” of over-hiring in-house or over-paying traditional agencies. We adapt your brand’s content and visuals for specific local perceptions, driving increased lead generation and revenue growth across the board. ELIKYA isn’t just a service provider; we are your fractional strategic partner in localization.

ELIKYA MEANS "HOPE"

ELIKYA means "HOPE" in Lingala RD Congo and is of Bantu origin. Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events, expect with confidence. Growing up in Kinshasa, Séverine Rigaud, founder of ELIKYA, learned to embrace hope as a mean to value life and believe that everything is possible.

"I understand the unique challenge of maintaining European brand standards while meeting the aggressive demands of the U.S. industrial market. My goal is to ensure your transition is seamless and your growth is predictable." Séverine Rigaud, Founder.

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