A Fractional Chief Marketing Director is a senior executive who operates as an embedded member of your leadership team — not a vendor managing a retainer from the outside. Where a traditional agency delivers deliverables, a Fractional CMD delivers decisions: GTM strategy, RevOps alignment, sales enablement, and distributor accountability. The critical difference is that we don’t just produce assets — we own outcomes. You get C-suite marketing leadership at a fraction of the cost of a full-time hire, with a full production backend (Designers, Developers, and Project Managers) included.
None. Our pricing is all-in. For the Fractional CMD partnership at $7,500/month (or $6,000/month on an annual plan), you receive executive strategy, full production execution, and access to our entire tech stack — Adobe Creative Suite, marketing automation platforms, CRM tools, and more. A comparable in-house hire runs $85,000+ annually once you factor in salary, taxes, benefits, equipment, and software licenses. With ELIKYA, you pay one flat, predictable fee with zero overhead.
Day one. Unlike a junior hire who requires a 6-month onboarding and training curve, we arrive operational. Phase 1 begins with an immediate GTM audit and “quick win” execution — meaning your brand is producing assets and maintaining sales momentum while the long-term blueprint is being finalized. Most clients see their first co-op marketing kits, localized collateral, or lead-gen workflows deployed within the first 30 days.
Having distributors and having empowered distributors are two very different things. The most common failure point we see is that distributors genuinely want to sell your product but lack the localized tools to do it effectively — no co-branded assets, no American-market messaging, no coordinated lead-gen. Inventory stagnates not because demand is low, but because the channel isn’t equipped. Our Distributor Support tier addresses exactly that: standardized lead-generation workflows, partner playbooks, and localized digital collateral designed to accelerate sell-through across your entire network.
Think of Distributor Support as channel-level and Fractional CMD as company-level. Distributor Support focuses on equipping and aligning your partner network — co-op assets, localized kits, HQ-to-field communication frameworks. Fractional CMD operates at the executive tier: setting the overall GTM strategy, managing RevOps, aligning your sales leadership, and overseeing the full marketing function. Many clients run both simultaneously — the CMD sets the strategy, and Distributor Support executes it across the partner network.
Not at all. Our Agile & On-Demand tier was built for exactly this. The Creative Momentum subscription starts at $1,200/month for unlimited tactical production, and our Growth Engineering projects are scoped individually with no retainer required — typical project ranges run $2,500 to $15,000 depending on GTM complexity. Many clients start here and scale into a full partnership once they’ve experienced the output quality and speed.
This is our core competency. Séverine Rigaud, our Founder and Global Fractional Marketing Director, operates natively in English, French, and Spanish, and has managed multi-market brand launches across North America, Europe, Latin America and Asia Pacific for over 25 years. We don’t outsource translation to generalists — we adapt brand voice, regulatory language, and sales collateral for the specific cultural and commercial nuances of each target market. Whether you are a French industrial manufacturer entering Texas or a German equipment brand expanding through a 12-partner U.S. distributor network, we’ve done it before.
We focus exclusively on technical and industrial sectors — the markets where marketing requires more than aesthetics; it requires accuracy. Our client portfolio includes companies in marking and coding equipment, additive manufacturing, medical devices, injection molding, heat transfer and printing, rapid manufacturing, packaging, and equipment distribution. We understand the difference between a spec sheet for a sales rep and a technical brief for an engineer, and we produce both.
Every Fractional CMD partnership follows the same proven structure.
Phase 1 is Onboarding and Tactical Alignment — a full GTM audit paired with immediate creative production to keep momentum while the long-term plan is finalized.
Phase 2 is Architecture and Systems Build — we engineer your North American Brand Blueprint and the technical infrastructure for your lead-generation engines.
Phase 3 is Global Execution and Market Activation — we deploy localized digital systems and distributor co-op kits at scale.
Phase 4 is Strategic Scale and Performance Management — ongoing monthly MQL reviews, system optimization, and executive advisory.
By the end of Phase 3, most clients have hit their first core milestones: 100% brand standardization across their U.S. network, 3 automated demand-generation systems live, and measurable MQL growth.
We set milestone targets at the start of every engagement and review them monthly. The three core metrics we anchor to are brand standardization rate (targeting 100% consistency across all U.S. collateral and distributor communications), MQL volume growth (our benchmark target is more than 2x within the partnership period), and the number of automated demand-generation engines deployed (typically 3 core systems: targeted SEO content, automated email workflows, and localized co-op marketing kits). You will never wonder what you are paying for.
The single biggest failure point with agencies is the accountability gap — a junior account manager presents the strategy, a junior designer executes it, and the senior talent you met during the sales process disappears. At ELIKYA, Séverine Rigaud is your direct point of contact from day one to day 365. There is no handoff. You get the same senior executive who sold you the strategy executing it. Beyond that, we are structured as a strategic partner, not a vendor — meaning we are measured on your revenue growth and market entry success, not on deliverable volume.
It is actually when we are most valuable. The cost of a poorly executed U.S. market entry — wrong positioning, misaligned distributor messaging, culturally off-brand collateral — far exceeds the cost of getting it right from day one. We specialize in helping European and international manufacturers build the North American Brand Blueprint before they launch, not after they’ve spent months correcting first impressions. If you are planning a U.S. entry in the next 6 to 18 months, the ideal time to engage is now.
