Branding is at the heart of marketing. It is what makes your business stand out, be recognizable and memorable. So why do so many small businesses forget about it or throw it together as an afterthought.
Branding is not just a logo or a catchy name. It is the way you are perceived and the epicenter of brilliant business practice. Here is our guide on how to create on-point branding that works for your small business.
Be trusted over other businesses in the same sector
Be spoken about and shared
Be trending at some point
Have customers loyal to their brand
Have a strong reaction from customers
Have more interactions from their target-audience
Reach a wider demographic
Have a reputation
Customers have higher expectations
“Why did I set up this business in the first place?”
“What does my business mean to me?”
“What does it stand for?”
First up is your name. Choose something that you can link all of your socials to that is brand new to your business. If you already have a name, then decide how that will fit in with your brand identity or if you ought to change it.
Next, design a logo that symbolizes your brand. Create one that shows who your business is and what you offer. It can help to create more than one and sit with them for a day or so before you choose for certain. At www.logocreator.io you can design and download as many logos as you want for free, so it makes a great option for those who are designing their first logo.
How will you sound when posting your content?
What themes will you use?
How will you respond to customers?
Do you expect to be ultra-professional or more friendly?
Do your logo and name suggest this style?
If not, how can you change it so that it does?
We will however, share monthly tips about how to market your business to generate more leads and revenue growth.